astley clarke rebrand
Conceptualised and led the brand refresh and repositioning, including product design, sustainable packaging, image direction, marketing assets and brand messaging across all touchpoints (in-store, D2C, 3rd party stockist etc).
Service
Brand Strategy, Product Direction, Creative Direction, Communcation Strategy inc. TOV, Store Design
Client
Astley Clarke
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Strategised, developed and oversaw the new brand creative vision and guidelines with a specific focus on product marketing and sustainability.
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Developed new sustainable & recyclable packaging as well as other sustainability-led materials and solutions.
website design
Re-evaluated UX and led design on re-platforming with external agencies.
online
Brought people to the forefront of the site over product, introducing video content, clear ToV and consistent messaging across online channels targeting a young millennial audiance.
flagship store design & opening
Developed and oversaw brand vision for omni-channel retail ensuring all brand touchpoint are aligned, including new flagship store in Covent Garden, VM and packaging and collection launches.
